How to Market Yourself As An Online Tutor: 10 best strategies!

Are you an expert in a certain subject? Do you have experience in teaching others? If so, you may be interested in marketing yourself as an online tutor. It can be a great way to share your knowledge with the world and make extra money! 

Being an educator is a very noble profession. However, it cannot be denied that these days there is a lot of competition among professionals in the education sector. If you want to get noticed by parents, you have to market yourself effectively. So, how to market yourself as an online tutor?

The best way to market yourself as a tutor is to focus on providing value. You can achieve this by starting YouTube channel and writing blog posts that help students, answering students’ or parents’ questions on social media, or creating free PDF documents.

Read on to find out how to market yourself as an online tutor and stand out from the crowd. You might also enjoy reading: Can You Earn Money By Solving Maths Problems Online? (Here’s how!)

How to Market Yourself As An Online Tutor
How to Market Yourself As An Online Tutor (Best Strategies) –

Best Strategies For Marketing Yourself As An Online Tutor

In this day and age of information technology, your competitors are definitely going to use all strong platforms to market themselves, and if you don’t want to be left behind, then you should do the same as well. 

Here is how to market yourself as an online tutor:

1- Start an Educational YouTube Channel 

One great way to market yourself as an online tutor is to start an educational YouTube channel. This will let you share your knowledge with a wide audience and attract new students.

You can create videos on anything from math tutorials to English lessons. Include your contact information in the description of each video so that potential students can reach out to you.

The Organic Chemistry Tutor is one of the best YouTube channels. Check it out for inspiration.

2- Highlight Your Expertise

When you’re marketing yourself as an online tutor, it is important to highlight your areas of expertise. Many potential students will be looking for a tutor to help them with specific subjects or topics.

By highlighting your areas of expertise, you will be able to attract students who are specifically looking for someone with your skills and knowledge.

There are different ways you can highlight your expertise. Here are the most effective ways:

  • List your qualifications and experience on your tutoring website or profile. If you have any relevant degrees or certificates, list them prominently.
  • Write articles or blog posts about your tutor’s topics and include links to these pieces on your website or profile. This will show potential students that you know what you’re talking about and are passionate about the subjects you tutor.

3- Establish Your Tutoring Niche

As an online tutor, you can tutor anything under the sun. But that doesn’t mean you should. It’s important to establish yourself as a specialist in a particular subject area to build a reputation as an expert.

When students are searching for a tutor, they’re looking for someone who can help them with a specific subject. Being the go-to person for that particular subject makes you more likely to get students – and repeat students.

Teach something you are passionate about. What do you love to teach? Once you’ve identified your educational niche, you should then move on to start promoting yourself.

Math is one of the most important and popular subjects when it comes to tutoring. Here are a few tutoring niches: 

  • English as a second language (ESL)
  • GRE
  • GMAT
  • SATs
  • Science, including math, physics, and chemistry.

4- Write Blogs about Your Experience as an Educator

There are several ways to do this, but one of the most effective is writing articles and blog posts about your subject area and your experience as an educator.

You can write articles by guest posting or start your own website, where you will be sharing information about the topics you teach. In the long run, Google and other search engines will show your content to people, leading to new and more clients and building your reputation as a tutor.

By sharing your knowledge, you’ll not only build trust with potential students, but you’ll also attract attention from search engines. And that can lead to more students finding you when they’re searching for a tutor.

See also: Best Career Options For ESL Teachers.

5- Speak At Education Webinars and Conferences

Another amazing way to market yourself as an online tutor is by speaking at education conferences and webinars. This is an ideal way to build your credibility and show potential students that you know your stuff.

If you don’t feel comfortable speaking in front of a large group, consider interviewing with an education blog or podcast

6- Offer Free Tips and Sessions to Students

Another way is by offering free tips and sessions to students. This will help you get your name out there, but it will also show potential clients that you’re capable of helping them succeed.

To get started, invest in creating a blog or website where you can post helpful articles, tips, and advice for students.

You can also use social media to spread the word about your tutoring services. Use relevant hashtags and tag any relevant accounts in your posts.

7- Be Informed and Knowledgeable About The Latest Trends In The Education Sector

The education sector is rapidly changing, and online tutors need to keep up with the latest trends to remain relevant and in demand.

By keeping yourself up-to-date and informed about the latest trends, you’ll be able to offer your students the best possible service and stay ahead of your competition.

Some of the latest trends in the education sector include:

  • The rise of online learning: With the increasing popularity of online learning, more and more students turn to online tutors for help. If you want to enjoy an edge over the competition, it’s important to offer your services online.
  • The use of technology in education: With the increasing use of high-quality technology in education, online tutors need to be comfortable using digital tools to teach. From video conferencing to online collaboration tools, there are various ways you can use technology to enhance your teaching.
  • The globalization of education: As the world becomes more connected, students look for tutors from all over. If you’re able to offer your services in multiple languages, you’ll be able to reach a wider audience of students. By updating yourself and keeping up with the latest trends in the education sector, it will become easy for you to offer your students the best possible service and stay ahead of your competition.

8- Create A Very Strong Online Presence Using Social Media

As an online tutor, one of the best ways to market yourself is by creating a strong online presence using social media

Websites and other online social platforms like Facebook, Twitter, and LinkedIn offer great opportunities to share your knowledge with others and connect with potential students.

To make the most of these platforms, it’s important to create interesting and informative content. Share blog posts, articles, or even tutorials on subjects you’re passionate about. When you provide value to others, they’ll be more likely to consider you as a tutor.

Tips For Using Social Media Platforms To Market Yourself as a Tutor:

  • Make sure to interact with other users regularly, particularly parents.
  • Join parents or community groups on social media
  • Like and comment on their posts, and offer help when you can.
  • By building relationships with others, you’ll increase your visibility and establish yourself as a credible source of information.
  • Don’t forget to promote your tutoring services on your social media profiles.
  • Include a link to your website or online profile in your bio, and mention your services in your posts. These steps can be really good for your marketing strategy.

9- Join Online Networks Of Educators And Make Connections

A great way to market yourself is to join online networks of educators. These networks connect tutors with students who are looking for help. You can create a profile on these websites and list your qualifications, teaching experience, and availability.

Some popular online networks for tutors include:

You can contact your friends, family, and acquaintances who may be interested in your services. By word-of-mouth, you may be able to find students that way.

10- Use The Old And Most Effective Marketing Techniques: Putting Flyers

Putting flyers is an excellent way to market yourself as a tutor, particularly for in-person tutoring classes. Here are a few places where you can put your flyers:

  • Local supermarkets or malls
  • Nearby schools and universities
  • Local community centers
  • Local libraries
  • Local parks
  • Target anywhere parents hang out.

See also: 19 Best Strategies For a Successful ESL Career.

Final Thoughts

Marketing yourself as an online tutor doesn’t have to be difficult. You can build a very strong online presence, connect with potential students, and promote your services effectively by following the tips above.

With a little effort, you’ll be able to build a successful tutoring business in no time!


Hello friends, I am Altiné. I am SO excited you are here! I am the guy behind Project English Mastery. I am from Toronto, Canada. I graduated with a Master in International Economics and Finance from Ryerson University in Toronto, Canada. After working a few years in the banking industry and completing my 120 TEFL from the University Of Toronto, I decided to teach English in China. Project English Mastery is a blog that provides helpful resources for English Teachers and Learners: vocabulary and grammar, exercises, and class activities ideas and tips.

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